Legal

Privacy Policy

Last updated: September 2026

Overview

The Upchurch Collection of Magic ("we," "us," or "the Collection") is a privately assembled historical archive dedicated to preserving the material culture of the magical arts. This Privacy Policy describes how we handle information you provide through this website.

We are committed to maintaining your trust. We collect only the information necessary to respond to your inquiries and evaluate potential contributions, and we do not sell or rent your personal information.

Information We Collect

Contact and Contribution Forms: When you submit a message through our Contact page or a contribution inquiry through our Contribute page, we collect the information you provide, which may include your name, email address, phone number, submitter type (performer, collector, family, estate, etc.), a description of the item(s) you are writing about, and your preferred contribution type (donation, sale, loan, etc.).

Automatically Collected Data: Like most websites, we may collect anonymous analytics data such as page views, browser type, and general geographic region. This data is used in aggregate to understand how visitors use the site and is not linked to your identity.

Spam Protection: Our contact, contribution, and subscription forms are protected by Google reCAPTCHA, which may collect anonymous telemetry to distinguish human visitors from automated submissions. The reCAPTCHA badge is intentionally hidden; this disclosure serves as the required branding notice. reCAPTCHA is governed by the Google Privacy Policy and Terms of Service.

How We Use Your Information

  • To respond to your inquiries about the Collection or specific artifacts
  • To evaluate potential contributions, donations, or loans offered to the Collection
  • To communicate with you regarding research access requests
  • To send occasional Collection Updates emails to subscribers
  • To improve the content and usability of this website

Collection Updates Email List

Subscription: When you subscribe to Collection Updates, we collect your email address and, optionally, your first name. Your email address is kept private and is used only to send occasional updates related to The Upchurch Collection of Magic, including new acquisitions, published research, magician biographies, Stories, and collection news.

Consent: The consent language presented to you at the time of signup is retained as a record. Subscribing is voluntary, and you may unsubscribe at any time using the unsubscribe link provided in every collection-update email or by contacting us.

No Sharing: We do not sell, rent, trade, or share subscriber email addresses with advertisers or third parties. Subscriber information is used solely for communications about the Collection and is accessible only to authorized administrators.

Image Rights and Attribution

Photographs and images displayed on this site are sourced from public domain collections (such as the Library of Congress and Smithsonian) and Creative Commons–licensed sources. We make every effort to provide accurate attribution for each image in accordance with its licensing terms. If you believe an image is incorrectly attributed or used in violation of its license, please contact us and we will address the matter promptly.

Data Retention

Submission records are retained for as long as they are relevant to ongoing correspondence or potential acquisitions. You may request deletion of your submission at any time by contacting us.

Your Rights

You have the right to request access to, correction of, or deletion of any personal information you have submitted to us. To exercise these rights, please use our contact form.

Children's Privacy

This website is intended for general audiences. We do not knowingly collect personal information from children under 13. If you believe a child has submitted information to us, please contact us so we can delete it.

Changes to This Policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page reflects the most recent revision.

Contact

Questions about this Privacy Policy can be directed to us through our contact page.